The Loveseat

© Luke O'Donovan

As part of our Love Zero Waste initiative, we are proud to have collaborated on The Loveseat, a sculptural bench for this year’s London Festival of Architecture and The Fitzrovia Partnership Fitz&Sits competition, made using hyperlocal waste materials from Fitzrovia’s bars and restaurants.

Supporting award-winning artist Marie-Louise Jones and Foils Architects, we have enjoyed exploring and testing how everyday waste can be reimagined into public furniture and artistic craft.

Originally destined for landfill, discarded oyster shells from Bentley's Oyster Bar and Grill were hand-scrubbed, baked and crushed, then added to a custom mix to form a new terrazzo-like surface.

As an industry, we are still at the early stages of learning how to work meaningfully with waste; both as a problem to be managed, and as a resource with creative and cultural potential. In the projects we collaborate on, we are increasingly seeing waste reimagined, reducing environmental impact while opening up new frontiers for design, innovation, and storytelling.

What is especially fascinating is the tension between control and unpredictability, the need to embrace the unknowns that come with waste materials. It challenges us to be more responsive, more inventive, and more honest about where our materials come from and where they end up.

That is why we are so proud to see the Loveseat installed, a piece that brings reclaimed materials back to the very place they originated, while creating space for reflection, gathering, and conversation in the heart of the city.